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Product Updates: follow the latest developments in data marketing tools
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New formatting options for the bin calculated field type
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New formatting options for the Bin calculated field type let you customize the appearance of ad hoc numeric tiers
Snowflake to BigQuery migration evaluation available in preview.
The BigQuery migration assessment tool is now available in a preview version for Snowflake. You can use this feature to assess the complexity of migrating data from your Snowflake data warehouse to BigQuery.
Azure Blob Storage data transfer to BigQuery available in GA, updated client libraries and new administrative resource graph features.
The BigQuery data transfer service can now transfer data from Azure Blob Storage to BigQuery. This feature is now available in general availability (GA). A weekly update of the Cloud SDK client libraries is also available, with modifications and dependency updates. In addition, administrative resource graphs support a number of preview features, including the ability to view the resource usage graph at project level, and to filter resource usage data according to different billing models.
Removing attribution models in Google Analytics
As part of a previously announced update, we will be removing First click, Linear, Time decay and Position-based attribution models from all properties from mid-October 2023. These models will be removed from both the Analytics user interface and the Admin API. If your existing property uses one of these models, it will be automatically switched to attribution based on paid and organic data. In addition to this attribution, the Paid and organic last click and Google paid channels last click attribution models will also be available.
Removal of attribution models in Google Analytics and addition of new features
As part of an update, Google Analytics will remove First click, Linear, Time decay and Position-based attribution models from all properties from mid-October 2023. These models will be removed from both the Analytics user interface and the Admin API. If your property uses one of these models, it will be automatically switched to attribution based on paid and organic data. In addition to this attribution, the Paid and organic last click and Google paid channels last click models will remain available. This update also makes it possible to create calculated metrics by combining existing or customized metrics to obtain more usable data.
Engaged audiences report in Google Analytics 4
The new "Audience Report" feature in Google Analytics 4 identifies the most engaged and profitable audiences. This report includes all audiences with at least one user in the specified period. It is now available in the "User Attributes" section of reports. If you don't see this report, an administrator or editor can add it via the report library. To find out more about the Audience report, please consult the documentation.
Increased customization of Google Analytics 4 reports with match types.
Google Analytics 4 Reports can now be further customized with match types. Report filters now support match types, including "begins with", "matches exactly" and regex. Find out more about match types.
Text analysis configuration options in BigQuery
BigQuery now offers text analysis configuration options for the following functions: CREATE SEARCH INDEX DDL, the existing LOG_ANALYZER parsers and the new PATTERN_ANALYZER parser, used in various functions, including SEARCH, as well as the new TEXT_ANALYZE function. BigQuery also supports the following advanced processing functions: ML.BAG_OF_WORDS, ML.TF_IDF, BAG_OF_WORDS, TF_IDF, COSINE_DISTANCE, EUCLIDEAN_DISTANCE and EDIT_DISTANCE. These features are currently in preview version.
New data retention rules for Google Analytics
When you save a scan with a predefined date range (for example, the last 28 days), the scan will now display the last 28 days from the time the scan is opened, rather than from the time the scan is created. If a standard property becomes "Large" or a 360 property becomes "XL" (collecting more than 25 billion and 250 billion billable events in the last 31 days respectively), the event-level data retention setting is automatically reduced to 2 months, and event-level data older than 2 months becomes inaccessible and is permanently deleted. This change will affect very few Google Analytics properties. If your property is about to reach these limits based on weekly event volume, we will now send a warning e-mail to all property administrators. When the limit is reached, we'll send another e-mail to all property administrators to inform them that the data retention setting has been reduced. Between these two notifications, you can reduce the number of billable events sent to the Google Analytics 4 property to stay within the current limits of your property's size, and maintain longer event retention. If you've received the warning for a free property, you can also upgrade to version 360 to benefit from higher limits. Find out more about data retention settings.
New help options in Google Analytics 4
Google Analytics 4 has added new help options to enhance your experience and provide instant support. These new options can be accessed via the Help button in the top right-hand corner of Google Analytics. You can get detailed advice on how to use the features of the current page, start a guided tour of the key procedures related to the current page, find information in the Google Analytics Help Center or join the Google Analytics Help Community for further assistance. You can also send feedback to the Google Analytics team. Find out more about the help integrated into the product.
New BigQuery cross-cloud features available in pre-release
The following BigQuery cross-cloud features are now available in pre-release: you can now enjoy the benefits of materialized views on BigLake tables with metadata cache enabled for Amazon S3. You can create materialized view replicas for BigLake tables with metadata cache enabled for Amazon S3. Materialized view replicas let you use materialized view data in queries, while avoiding data transfer costs and improving query performance.
New Google Analytics 4 features: third-party segments and default conversions.
Google Analytics 4 now enables the use of third-party segments with Google Ad Manager audiences. When you link your Analytics property to Google Ad Manager, with Google signals enabled and ad personalization activated in the link settings, audiences are automatically exported to Ad Manager. You can use audiences as they are for targeting, or combine them with other audiences. You can also perform analyses on them. In addition, it is now possible to define a default value for a conversion event in Google Analytics. So, if the 'currency' and 'value' parameters are not defined for the conversion event, Google Analytics will use the default value you set. If the event already has a value, the default value is not applied.
Google Analytics 4 and Google Ad Manager: combined audiences.
Google Analytics 4 now enables the use of third-party segments with Google Ad Manager audiences. When you link your Analytics property to Google Ad Manager, with Google signals enabled and ad personalization activated in the link settings, audiences are automatically exported to Ad Manager. You can use audiences as they are for targeting, or combine them with other audiences. You can also perform analyses on these audiences. Learn more about Google Analytics 4 audiences in Google Ad Manager.
New GA features for table and structure sub-scripts
This update now allows an array's subscript operator to return a value directly, using an index. Previously, only offset and ordinal were available. This functionality is now available in general (GA). In addition, the structure sub-script operator has been added, enabling access to a STRUCT field using an index, offset or ordinal. This feature is also available in general (GA).
New BigQuery features: "Data clean rooms", BigQuery Studio, BigQuery DataFrames and GA generative AI.
The "Data clean rooms" feature is now available in pre-release. Data clean rooms" offer a secure environment in which multiple parties can share, merge and analyze their data without moving or revealing the underlying data. BigQuery Studio is also available in pre-release, offering features to facilitate the discovery, exploration, analysis and inference of data in BigQuery. In addition, BigQuery DataFrames, a Python API for data analysis and machine learning tasks in BigQuery, is also available in pre-release. Finally, some generative AI functionalities are now available in general availability (GA) in BigQuery ML.
New consent recommendation for Google Analytics
Google Analytics offers a new recommendation when implementing consent mode in gtag.js, Google Tag Manager or the Google Analytics for Firebase SDK. This recommendation states that if pings without cookies are blocked by Google Tags or the Consent Management Platform, most reports in Google Analytics 4 will use behavioral modeling to fill in the gaps. This will be done through machine learning by modeling the behavior of users who refuse analytics cookies, based on the behavior of similar users who accept them. To find out more, read about unblocking Google tags when using consent mode.
New, simplified administration experience in Google Analytics 4
Google Analytics 4 offers a new administration experience to make settings easier to find and understand. Settings are organized by category, allowing you to group together the parameters that influence the display of data in reports. This update makes administrative tasks faster and more confident, with fewer clicks. To find out more about this new administration experience, see the information provided by Google Analytics.
New reports for advertising platforms integrated into Google Analytics 4
Google Analytics 4 offers new reports for analyzing data from integrated advertising platforms, including Campaign Manager 360, Display & Video 360 and Search Ads 360. Once ad platforms have been successfully integrated, the corresponding reports can be accessed via an integration-specific overview card in the Acquisition Overview report. For example, if you integrate Display & Video 360, you'll see "View Display & Video 360 campaigns", which will open the new Display & Video 360 report. Even if you remove an ad platform from your property, the report will remain accessible in the Acquisition Overview to analyze historical data.
New advertising reports in Google Analytics 4
Google Analytics 4 has introduced new reports that allow you to analyze data from 360 advertising platforms integrated with your Google Analytics 4 property. These reports include the Campaign Manager 360 report, the Display & Video 360 report and the Search Ads 360 report. When you successfully integrate your various advertising platforms, you can access the reports by selecting the integration-specific overview card added to the Acquisition Overview report. For example, if you integrate with Display & Video 360, you'll see "View Display & Video 360 campaigns", which opens the new Display & Video 360 report. Even if you remove a link to a buying platform from your property, the report will still be accessible from the Acquisition Overview report so you can continue to analyze historical data. To power the new acquisition reports, we've added new traffic source dimensions that are available when you link Campaign Manager 360, Display & Video 360 and/or Search Ads 360. The new dimensions are available at event, session and user level. With this update, you can now use cross-channel dimensions such as Source, Session Source and First User Source to understand cross-channel acquisition data. Then, you can use new integration-specific dimensions such as SA360 Source, SA360 Session Source and SA360 First User Source to analyze acquisition data for a specific buying platform. You can now link Google Analytics 4 (GA4) properties to AdSense accounts directly from Analytics. If you use GA4 sub-properties or consolidated properties, you can now link these properties to AdSense accounts independently of the source properties.
Server-side markup update: Google Analytics: Universal Analytics not preinstalled, but still available.
The update concerns server-side markup. The new server containers are no longer preinstalled with the Google Analytics: Universal Analytics client. However, the Google Analytics: Universal Analytics client is still available for manual configuration.
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