Retail & eCommerce

Optimize your performance with a customer-centric data strategy.

At Starfox Analytics, we understand the specific challenges of retail and e-commerce, where personalization, speed and customer experience are key levers of success. Our tailor-made data solutions enable you to leverage the richness of your data to maximize conversion, improve the shopping experience and optimize your marketing and logistics processes.

They turned to us for our expertise in the
Retail & E-commerce sector.

Customized Services

Discover our features and benefits

Improve your e-commerce performance with tailor-made data solutions.

Advanced Audience Activation

Target, segment, and activate audiences with first-party data on key platforms like Meta and Google Ads or via your CRM and through modern infrastructures like Google BigQuery.

Target audiences with precision

Conversion Rate Optimization

Maximize conversions and reduce acquisition costs through strategies based on rigorous testing and behavioral analysis.

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CRM & Marketing Automation

Improve customer and prospect database management—to reinforce customer loyalty and boost marketing campaign effectiveness—through powerful CRM and automation tools tailored to your business's needs.

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Full Scale Experimentation

Harness the power of server-side A/B testing to assess, evaluate, and refine new features, progressive rollouts, search experiences, pricing and merchandising strategies, and beyond.

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Tracking & Tag Management

Increase the quality, security and performance of your data with modern tagging solutions adapted to new regulatory and technical constraints.

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User Experience Research

Uncover new opportunities for optimization to create user experiences that drive engagement and revenue growth.

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Marketing & Product Analytics

Transform your data into actionable insights via RFM segmentation, cohort analysis, and retention and churn analysis to increase conversion and drive revenue growth.

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Data Activation & Growth

Engage audiences, personalize interactions, and improve marketing performance via CRM strategies, A/B testing, advanced segmentation, and predictive modeling to boost loyalty, increase conversion, and drive customer engagement.

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Modern Data Stack Architecture

Design a robust, yet flexible architecture that can evolve and grow alongside your business—with advanced technologies like BigQuery, Snowflake, dbt, and Airflow—empowering you to transform data into a reliable, high-performing asset.

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BI & Data Visualization

Get more from your data and improve business performance with powerful tools—like Tableau, Looker Studio, and PowerBI—that transform your data into actionable visualizations that fuel better, more informed decision-making.

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Customer Data Platform

Adopt a Customer Data Platform (CDP) for collecting, centralizing, and activating your first-party data across all your channels, offering enhanced personalization thanks to a unified and actionable view of your customers.

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Analytics Engineering & Infrastructure

Modernize, automate, and turn data systems into strategic assets with DataOps, Data Engineering, and Data Governance solutions aimed at boosting data quality, streamlining data management, and fueling deep insights for better decision-making.

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Retail & eCommerce

Case studies

Develop a competitive advantage by exploiting site search behavior

Urban Sports Club offers a monthly subscription giving access to over 6,000 partner sports clubs throughout Europe, covering more than 50 disciplines. To remain the leader in a highly competitive market, the brand must constantly enrich its network of partners in strategic cities, based on the real expectations of its users.

Read the use case

Boost your sales

Turn your data into a performance driver

Improve your e-commerce performance with tailor-made data solutions.

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