Retail & E-commerce

Optimize your performance with a customer-centric data strategy.

At Starfox Analytics, we understand the specific challenges of retail and e-commerce, where personalization, speed and customer experience are key levers of success. Our tailor-made data solutions enable you to leverage the richness of your data to maximize conversion, improve the shopping experience and optimize your marketing and logistics processes.

They turned to us for our expertise in the
Retail & E-commerce sector.

Our tailor-made services

Discover our features and benefits

Improve your e-commerce performance with tailor-made data solutions.

Advanced Audience Activation

Harness the power of your 1st party data to target, segment and activate your audiences on key platforms like Meta, Google Ads, and your CRM, using modern infrastructures like Google BigQuery.

Target your high-potential audiences with precision

Conversion Rate Optimization

Maximize conversions and reduce acquisition costs with strategies based on rigorous testing and behavioral analysis.

Reduce your acquisition costs

CRM & Marketing Automation

Optimize the management of your customer and prospect databases to maximize your marketing campaigns and reinforce loyalty, thanks to CRM and automation tools tailored to your specific needs.

Accelerate your CRM performance with data

Full Scale Experimentation

Harness the power of server-side A/B testing to go beyond simple cosmetic adjustments. We test new features, progressive rollouts, search experiences, pricing strategies, merchandising and much more.

Server-side A/B testing

Tracking & Tag Management

Increase the quality, security and performance of your data with modern tagging solutions adapted to new regulatory and technical constraints.

Tell us about your Tracking & Tag Management issues

User Experience Research

Discover your best optimization opportunities to maximize the impact on your user experience and revenues

Turn your user insights into strategic levers

Marketing / Product Analytics

Thanks to RFM segmentation, cohort analysis and Retention & Churn Analysis, transform your data into concrete actions to maximize conversions and revenues.

Boost your performance with marketing and product analyses

Data Activation & Growth

Engage your audiences, personalize your interactions and boost your marketing performance with CRM strategies, A/B testing, advanced segmentation and predictive models to maximize loyalty, conversions and customer engagement.

Turn your data into a competitive advantage

Modern Data Stack architecture

Design a flexible, robust architecture that grows with your needs, thanks to advanced technologies such as BigQuery, Snowflake, dbt and Airflow. Turn your data into a reliable, high-performance strategic asset.

Build your data architecture with Starfox Analytics

BI & Data Visualization

Our Business Intelligence (BI) and Data Visualization services help you make the most of your data, make informed decisions and improve your business performance. We work with leading-edge tools such as Tableau, Looker Studio, PowerBI etc. in close collaboration with your teams to design solutions tailored to your needs.

Entrust us with your AI & Data Visualization projects

Customer Data Platform

Adopt a Customer Data Platform (CDP) to collect, centralize and activate your 1st-party data across all your channels. Offer optimal personalization thanks to a unified, actionable view of your customers.

Implement your CDP with Starfox Analytics

Analytics Engineering & Infrastructure

Modernize and automate your data systems with DataOps, Data Engineering and Data Governance to turn them into strategic assets. Our robust methodology guarantees high-quality data, fluid management and advanced exploitation for informed decisions.

Modernize your data infrastructure

Retail & E-commerce

Case studies

Optimizing Google Discover SEO with NLP

+35% Discover organic traffic thanks to content analysis via the Google Natural Language API, cross-referenced with Search Console in BigQuery. A dashboard was used to refine Le Figaro's SEO strategies to target the best-performing themes.

Read the use case

Boost your sales

Turn your data into a performance driver

Improve your e-commerce performance with tailor-made data solutions.

➔ Contact us today