Advanced Audience Activation

Use first-party data to create marketing campaigns tailored to your customers' behaviors and preferences.

Target, segment, and activate audiences with first-party data on key platforms like Meta and Google Ads or via your CRM and through modern infrastructures like Google BigQuery.

We enable our customers to tap into the full potential of and drive measurable impact from their segments through a bespoke approach that combines first-party data, optimization algorithms, and comprehensive omnichannel strategies.

A proven method
for success

Data analysis and segmentation

We analyze your customer and prospect data to create relevant, actionable segments, using platforms like BigQuery for added analytical rigor.

• Advanced Audience Segmentation: RFM and cohort analysis is used to design targeted, personalized campaigns.

• Audience Synchronization: CRM data or data warehouses are used to create lookalike audiences with high revenue potential on Meta Ads. This method targets prospects most similar to your best customers to maximize conversions.

Audience creation and enrichment

We deploy your audiences across multiple platforms (Meta, Google Ads, CRM) to maximize campaign reach and effectiveness, while also maintaining consistency across all channels.

Omnichannel activation

We deploy your audiences across multiple platforms (Meta, Google Ads, CRM) to maximize campaign reach and effectiveness, while also maintaining consistency across all channels.

Ongoing monitoring and optimization

We monitor performance in real time via customized dashboards and continuously adjust segments and strategies to ensure optimal ROI.

Regulatory compliance

We adhere regulatory requirements, like GDPR and ePrivacy, to ensure the ethical and secure use of data across all activations.

Customized Services

Data Activation & Growth

Engage audiences, personalize interactions, and improve marketing performance via CRM strategies, A/B testing, advanced segmentation, and predictive modeling to boost loyalty, increase conversion, and drive customer engagement.

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Conversion Rate Optimization

Maximize conversions and reduce acquisition costs through strategies based on rigorous testing and behavioral analysis.

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Tracking & Analytics

Refine data collection practices to strengthen your CRO, UX, acquisition, and CRM strategies and transform web and mobile data into measurable performance drivers.

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Group Data Strategy

Leverage data throughout your organization to fuel a global strategic vision that aligns data initiatives to business objectives for maximum impact.

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Analytics Engineering & Infrastructure

Modernize, automate, and turn data systems into strategic assets with DataOps, Data Engineering, and Data Governance solutions aimed at boosting data quality, streamlining data management, and fueling deep insights for better decision-making.

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Marketing & Product Analytics

Transform your data into actionable insights via RFM segmentation, cohort analysis, and retention and churn analysis to increase conversion and drive revenue growth.

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"We needed a trusted partner who could understand our vision and business quickly."