Advanced Audience Activation

Activate your 1st-party data for high-performance marketing campaigns, tailored to your customers' actual behaviors and preferences.

Harness the power of your 1st party data to target, segment and activate your audiences on key platforms like Meta, Google Ads, and your CRM, using modern infrastructures like Google BigQuery.

By combining first-party data, optimization algorithms and an omnichannel approach, we help our customers exploit the full potential of their segments to generate measurable impact.

Our method for advanced audience activation

Data analysis and segmentation

We start by analyzing your customer and prospect data to create relevant, actionable segments, leveraging platforms like BigQuery for increased analytical depth. Advanced Audience Segmentation: RFM and cohort analysis to design targeted, personalized campaigns. Audience Synchronization: Use CRM data or data warehouses to create similar audiences on Meta Ads, based on segments with high revenue potential. This method attracts prospects similar to your best customers, maximizing conversions.

Audience creation and enrichment

We deploy your audiences across multiple platforms (Meta, Google Ads, CRM) to maximize campaign reach and effectiveness, while maintaining consistency across all channels.

Omnichannel activation

We deploy your audiences across multiple platforms (Meta, Google Ads, CRM) to maximize campaign reach and effectiveness, while maintaining consistency across all channels.

Performance monitoring and continuous optimization

Customized dashboards enable you to monitor activation performance in real time. We continuously adjust segments and strategies to ensure optimal ROI.

Regulatory compliance

We integrate regulatory-compliant practices (RGPD, ePrivacy) to ensure ethical and secure data use in all your activations.

Our tailor-made services

Data Activation & Growth

Engage your audiences, personalize your interactions and boost your marketing performance with CRM strategies, A/B testing, advanced segmentation and predictive models to maximize loyalty, conversions and customer engagement.

Turn your data into a competitive advantage

Conversion Rate Optimization

Maximize conversions and reduce acquisition costs with strategies based on rigorous testing and behavioral analysis.

Reduce your acquisition costs

Tracking & Analytics

Optimize your data collection to lay a solid foundation for your CRO, UX, Acquisition and CRM strategies. At Starfox Analytics, we work hand in hand with your marketing and digital teams to transform web and mobile data into performance drivers.

Make your data collection more reliable

Group Data Strategy

Develop a global strategic vision by leveraging data at every level of your organization. We help you align your data initiatives with your business objectives to maximize your impact.

Build your group data strategy

Analytics Engineering & Infrastructure

Modernize and automate your data systems with DataOps, Data Engineering and Data Governance to turn them into strategic assets. Our robust methodology guarantees high-quality data, fluid management and advanced exploitation for informed decisions.

Modernize your data infrastructure

Marketing / Product Analytics

Thanks to RFM segmentation, cohort analysis and Retention & Churn Analysis, transform your data into concrete actions to maximize conversions and revenues.

Boost your performance with marketing and product analyses

"We really needed a trusted player who could understand our vision and context quickly."

Watch the video testimonial

Yannick Gard

CTO

Onliz

"We really needed a trusted player who could understand our vision and context quickly."

Yannick Gard

CTO

Onliz

Watch the video testimonial

"We really needed a trusted player who could understand our vision and context quickly."

Yannick Gard

CTO

Onliz

Advanced Audience Activation

Target your high-potential audiences with precision

Activate your 1st-party data for high-performance marketing campaigns, tailored to your customers' behaviors and preferences.

➔ Contact us today