Marketing & Product Analytics

Boost ROI with performance-based marketing and product analytics

Transform your data into actionable insights via RFM segmentation, cohort analysis, and retention and churn analysis to increase conversion and drive revenue growth.

Marketing & Product Analytics

We believe that building a successful marketing and product strategy requires solid data and an in-depth understanding of customer behavior: the essential elements for turning your first-party data into a sustainable and measurable driver of long-term growth.

A proven method
for success

Customer journey analysis

We analyze your cross-channel marketing data across every stage of the customer journey to identify potential areas of improvement for the end-to-end customer experience.

Segmentation and behavioral analysis

We take a close look at user behavior to build loyalty strategies that maximize customer lifetime value and minimize risks of disengagement.

Retention and churn analysis

We take a close look at user behavior to build loyalty strategies that maximize customer lifetime value and minimize risks of disengagement.

Marketing attriution analysis

We use multi-touch models to measure the contribution of each marketing channel and analyze conversion paths to more effectively optimize advertising investments.

Ongoing performance optimization

We build dashboards with Looker Studio and Tableau to visualize your KPIs, better anticipate evolving customer needs, and adjust your marketing strategies in real time.

Customized Services

Marketing & Product Analytics

Solutions for mapping customer journeys, segmenting audiences, reducing churn, and improving marketing campaign ROI—transforming data into a lever for driving measurable business growth.

Advanced Audience Activation

Target, segment, and activate audiences with first-party data on key platforms like Meta and Google Ads or via your CRM and through modern infrastructures like Google BigQuery.

Target audiences with precision

BI & Data Visualization

Get more from your data and improve business performance with powerful tools—like Tableau, Looker Studio, and PowerBI—that transform your data into actionable visualizations that fuel better, more informed decision-making.

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Conversion Rate Optimization

Maximize conversions and reduce acquisition costs through strategies based on rigorous testing and behavioral analysis.

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CRM & Marketing Automation

Improve customer and prospect database management—to reinforce customer loyalty and boost marketing campaign effectiveness—through powerful CRM and automation tools tailored to your business's needs.

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Tracking & Analytics

Refine data collection practices to strengthen your CRO, UX, acquisition, and CRM strategies and transform web and mobile data into measurable performance drivers.

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