User Experience Research

Improve your products via in-depth user research

Uncover new opportunities for optimization to create user experiences that drive engagement and revenue growth.

User Experience Research

We believe that understanding user behaviors is the key to designing engaging, high-performance experirences. Our innovative, research-based methodologies ensure that your UX decisions are consistently driven by real customer needs.

A proven method
for success

Comprehensive audit

We analyze quantitative data via tools like GA4 and BigQuery through the lens of your KPIs to identify opportunities and obstacles. In parallel, we conduct a heuristic audit to detect any friction or inconsistencies along the user journey.

Methodology implementation

We compile our observations into a detailed insights report and propose hypotheses for iterative improvement—prioritized by ROI potential and technical feasibility.

Insights and recommendations

We compile our observations into a detailed insights report and propose hypotheses for iterative improvement—prioritized by ROI potential and technical feasibility.

Opportunity validation

We use A/B and multivariate tests to align actions with your KPIs—from conversion rate to RPV.

Customized Services

User Experience Research

Solutions for using UX analysis as a way to improve customer experiences and boost your digital impact.

Data Activation & Growth

Engage audiences, personalize interactions, and improve marketing performance via CRM strategies, A/B testing, advanced segmentation, and predictive modeling to boost loyalty, increase conversion, and drive customer engagement.

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Advanced Audience Activation

Target, segment, and activate audiences with first-party data on key platforms like Meta and Google Ads or via your CRM and through modern infrastructures like Google BigQuery.

Target audiences with precision

Tracking & Analytics

Refine data collection practices to strengthen your CRO, UX, acquisition, and CRM strategies and transform web and mobile data into measurable performance drivers.

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Marketing & Product Analytics

Transform your data into actionable insights via RFM segmentation, cohort analysis, and retention and churn analysis to increase conversion and drive revenue growth.

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CRM & Marketing Automation

Improve customer and prospect database management—to reinforce customer loyalty and boost marketing campaign effectiveness—through powerful CRM and automation tools tailored to your business's needs.

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