User Experience Research

Optimize your products with in-depth user research

Discover your best optimization opportunities to maximize the impact on your user experience and revenues

Our method for high-performance UX research

At Starfox Analytics, we explore your users' behaviors and needs to design engaging, high-performance experiences. Our research-based methodologies ensure that your decisions are always driven by your customers' real needs.

Our method for successful UX research

Analysis of objectives and definition of needs

We start with an in-depth analysis of quantitative data from your tools (GA4, BigQuery) and KPIs to identify obstacles and opportunities. At the same time, a heuristic audit detects friction and inconsistencies in the user journey.

Implementation of appropriate methodologies

The observations gathered are integrated into a detailed insights report, proposing hypotheses for improvement prioritized according to their ROI potential and technical feasibility.

Synthesis of insights and actionable recommendations

The observations gathered are integrated into a detailed insights report, proposing hypotheses for improvement prioritized according to their ROI potential and technical feasibility.

Opportunity model creation and validation

Each action is tested through structured experiments such as A/B or multivariate tests, guaranteeing a measurable impact on your performance indicators (conversion rate, RPV, etc.).

Our tailor-made services

Our UX research services

We offer comprehensive UX analysis solutions, combining heuristic audits, quantitative and qualitative analyses, as well as advanced tools such as heatmaps and session recordings. Our approaches enable us to identify concrete opportunities to improve your user experience and maximize your digital performance.

Data Activation & Growth

Engage your audiences, personalize your interactions and boost your marketing performance with CRM strategies, A/B testing, advanced segmentation and predictive models to maximize loyalty, conversions and customer engagement.

Turn your data into a competitive advantage

Advanced Audience Activation

Harness the power of your 1st party data to target, segment and activate your audiences on key platforms like Meta, Google Ads, and your CRM, using modern infrastructures like Google BigQuery.

Target your high-potential audiences with precision

Tracking & Analytics

Optimize your data collection to lay a solid foundation for your CRO, UX, Acquisition and CRM strategies. At Starfox Analytics, we work hand in hand with your marketing and digital teams to transform web and mobile data into performance drivers.

Make your data collection more reliable

Marketing / Product Analytics

Thanks to RFM segmentation, cohort analysis and Retention & Churn Analysis, transform your data into concrete actions to maximize conversions and revenues.

Boost your performance with marketing and product analyses

CRM & Marketing Automation

Optimize the management of your customer and prospect databases to maximize your marketing campaigns and reinforce loyalty, thanks to CRM and automation tools tailored to your specific needs.

Accelerate your CRM performance with data

Conversion Rate Optimization

Maximize conversions and reduce acquisition costs with strategies based on rigorous testing and behavioral analysis.

Reduce your acquisition costs

"A close relationship was quickly established between our teams and the Starfox teams."

Watch the video testimonial

Maxence

Product Management Director

Verif.com

"A close relationship was quickly established between our teams and the Starfox teams."

Maxence

Product Management Director

Verif.com

Watch the video testimonial

"A close relationship was quickly established between our teams and the Starfox teams."

Maxence

Product Management Director

Verif.com

UX RESEARCH

Form relevant hypotheses

Make informed decisions with our User Experience Research solutions.

➔ Contact us today