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The day before May 2025

Meta now uses publicly available data from European users to train its AI, including text, images, and comments on Facebook and Instagram. Good news: you can object via a dedicated form, even without providing a reason.

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Written by:

Edouard de Joussineau

An expert in CRO, Web Analytics and Product Management for over 10 years, Edouard founded Starfox Analytics in 2021. Passionate about wine, Formula 1 and aviation,

Insights & Innovations in data

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Starfox Newsletter

minutes

12.6.25

The day before May 2025

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Edouard de Joussineau

Data Technologies

minutes

11.6.25

Facebook Conversion API

The Facebook Conversion API improves conversion tracking by bypassing the limitations of cookies. It guarantees reliable data, optimizes CPA, and enables precise targeting by sending events and CRM data via a Server-Side TMS like Google Tag Manager.

Server-side Tagging

Server-side tracking optimizes data collection by bypassing browser blockers and restrictions. It improves data quality, reduces the impact of scripts on web performance, and centralizes tag management.

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Edouard de Joussineau

minutes

11.6.25

Post-View allocation

Your ad budget may be evaporating... with no real impact. Find out why post-view attribution is a dangerous illusion, and how to regain control with real data and conversions that really count.

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Edouard de Joussineau

minutes

11.6.25

Use cases for integrating LLMs into BigQuery

What if your data could think? With LLM models integrated into BigQuery, transform your analyses into intelligent actions: standardization, translation, content generation... AI invites itself directly into your SQL queries.

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Edouard de Joussineau

minutes

11.6.25

The eve of April 2025

BigQuery revolutionizes business analysis with its new contribution analysis model, accessible to all, enabling you to precisely identify the factors impacting your KPIs thanks to machine learning.

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Edouard de Joussineau

minutes

9.6.25

Dimensions Sources in BQ/GA4: Distinction between "User Sources" and "Session Sources

Explore how GA4 and BigQuery measure traffic sources at three levels (user, session, event) and discover which dimension to use according to your analysis or reporting objectives.

User counting with BigQuery and GA4: Accuracy vs. cost

Between the surgical precision of COUNT(DISTINCT) and the economic efficiency of HyperLogLog, this article helps you make the right choice for your GA4 + BigQuery analyses... without blowing your budgets or distorting your KPIs.

Comparing BigQuery and GA4 user interfaces

GA4 simplifies, aggregates and samples. BigQuery gives access to raw data, without cardinality limits or thresholds. Discover how to get the best of both, depending on your analysis, precision and performance objectives.

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Daniel Valide

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