Our latest publication

The eve of July 2025

Amplitude acquires Kraftful, Looker Studio launches Code Interpreter, Piwik Pro discontinues its free offer, GA4 integrates Reddit Ads and PostHog adds group and revenue analytics. Starfox illustrates these trends with the server-side migration of Back Market (+14% conversions) and proposes a rethought e-commerce approach around strategic KPIs such as engagement, discovery, desire and transaction.

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Written by:

Fadoua Tarbouchi

Fadoua began her career with the Pierre et Vacances CenterParcs group as a Web Analyst. For the past year and a half, she has held the position of Analytics Engineer at Le Figaro, where she specializes in Data SEO issues.

Insights & Innovations in data

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Starfox Newsletter

minutes

19.8.25

The eve of July 2025

The eve of June 2025

GA4 improves consent error detection and cost import. Google rolls out its SEO core update. Discover PostHog Max AI, Julius AI, a Looker Studio tip, the Kang x Meta case study and today's best data resources.

The day before May 2025

Meta now uses publicly available data from European users to train its AI, including text, images, and comments on Facebook and Instagram. Good news: you can object via a dedicated form, even without providing a reason.

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Edouard de Joussineau

minutes

19.8.25

The eve of April 2025

BigQuery revolutionizes business analysis with its new contribution analysis model, accessible to all, enabling you to precisely identify the factors impacting your KPIs thanks to machine learning.

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Edouard de Joussineau

minutes

19.8.25

ELT,ETL: the definition and the difference between the two

Behind the classic Search Console data lie powerful, often overlooked dimensions accessible via BigQuery. They reveal how Google actually displays your content in the results. Use them to boost your visibility and gain the SEO edge.

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minutes

19.8.25

Dimensions Sources in BQ/GA4: Distinction between "User Sources" and "Session Sources

Explore how GA4 and BigQuery measure traffic sources at three levels (user, session, event) and discover which dimension to use according to your analysis or reporting objectives.

User counting with BigQuery and GA4: Accuracy vs. cost

Between the surgical precision of COUNT(DISTINCT) and the economic efficiency of HyperLogLog, this article helps you make the right choice for your GA4 + BigQuery analyses... without blowing your budgets or distorting your KPIs.

Universal tagging plan standards

Adopt a clear, consistent nomenclature for your Analytics vents to facilitate analysis and maximize the value of your data. Clear, well-structured names make all the difference.

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minutes

19.8.25

Results with Consent Mode

Thanks to behavioral modeling, up to 40% more data can be retrieved despite cookie refusal. Find out how this feature changes your analyses

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Oussama Chafi

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