Tracking & Analytics

Tracking is the foundation for driving digital performance

Refine data collection practices to strengthen your CRO, UX, acquisition, and CRM strategies and transform web and mobile data into measurable performance drivers.

A proven method for success

From audit to implementation, we work your technical and business teams every step of the way to identify new opportunities for unlocking and maximizing the value of your data.

A proven method for success

OUR APPROACH

Needs and capabilities assessment

We audit your data infrastructure and data collection tools to create a roadmap based on your business objectives. We then follow it up with a requirements scoping workshop using our proprietary and proven assessment framework.

Clear and precise documentation

We implement your Tag Management System (Google Tag Manager, Tag Co, Tealium) and media tags, and also manage the migration to Analytics Tools (GA4, Piano Analytics, Piwik PRO, Matomo).

Tool configuration and migration

We implement your Tag Management System (Google Tag Manager, Tag Co, Tealium) and media tags, and also manage the migration to Analytics Tools (GA4, Piano Analytics, Piwik PRO, Matomo).

Regulatory compliance

We comply with all international regulations (GDPR, ePrivacy, CCPA) for the management of cookies and user data and provide tailored support via our network of legal experts, including former members of the CNIL.

Monitoring and performance tracking

We customize dashboards for marketing and digital teams to track performance and monitor the health of analytics implementations.

Quality assurance

We have developed a unique in-house tool - Starfix, which audits your data (tracking, media tags) on a daily basis and alerts you to any anomalies.

Customized Services

Tracking & Web Analytics

Solutions for boosting the impact of your data and amplifying your marketing and digital team's performance.

Tracking & Tag Management

Increase the quality, security and performance of your data with modern tagging solutions adapted to new regulatory and technical constraints.

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Mobile App Analytics

Gain visibility into mobile app user behavior, via tools like Firebase, BigQuery, Adjust, Appsflyer, Amplitude, and Piano Analytics, and use those insights to refine the marketing, UX, and technical strategies that'll drive key business initiatives forward.

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Privacy & Regulations

Navigate complex regulatory framework, like GDPR, ePrivacy, CCPA and CNIL, as a way to streamline data collection and processing and also minimize legal and operational risks.

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Data Activation & Growth

Engage audiences, personalize interactions, and improve marketing performance via CRM strategies, A/B testing, advanced segmentation, and predictive modeling to boost loyalty, increase conversion, and drive customer engagement.

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BI & Data Visualization

Get more from your data and improve business performance with powerful tools—like Tableau, Looker Studio, and PowerBI—that transform your data into actionable visualizations that fuel better, more informed decision-making.

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Recruitment & Upskilling

Reinforce your team's experience and expertise to drive the success of your data projects. Our deep industry knowledge and vast professional network make us the ideal partner to help you find, hire, and train the most qualified data experts.

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At Starfox Analytics,

we've helped 200+ companies maximize the value of their data through reliable first-party data collection.

"We needed a trusted partner who could understand our vision and business quickly."

Watch the video

Yannick Gard

CTO

Onliz

"We needed a trusted partner who could understand our vision and business quickly."

Yannick Gard

CTO

Onliz

Watch the video

"We needed a trusted partner who could understand our vision and business quickly."

Yannick Gard

CTO

Onliz

TRACKING & ANALYTICS

Optimize your tracking to drive increased performance

Let us help you turn your data into actionable insights by optimizing your tracking and analytics strategies.

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