Tracking & Analytics

Tracking is the performance foundation of all your digital activities

Optimize your data collection to lay a solid foundation for your CRO, UX, Acquisition and CRM strategies. At Starfox Analytics, we work hand in hand with your marketing and digital teams to transform web and mobile data into performance drivers.

Reliable, high-performance tracking

Our Tracking & Web Analytics approach is based on close collaboration with your technical and business teams, to ensure effective deployment tailored to your needs. From audit to implementation, we work with you to maximize the value of your data.

Reliable, high-performance tracking

OUR CUSTOMIZED SERVICES

Define your current needs and capabilities together to identify gaps

We assess your data infrastructure and collection tools to establish a roadmap tailored to your ambitions. The technical audit is combined with a requirements scoping workshop using our in-house framework, backed by our experience on hundreds of projects.

Clear, precise documentation

Implementation of your Tag Management System (Google Tag Manager, Tag Co, Tealium etc.), media tags, and migration to Analytics Tools (GA4, Piano Analytics, Piwik PRO, Matomo etc.).

Tool configuration & migration

Implementation of your Tag Management System (Google Tag Manager, Tag Co, Tealium etc.), media tags, and migration to Analytics Tools (GA4, Piano Analytics, Piwik PRO, Matomo etc.).

Regulatory Compliance Expertise and Consulting

Compliance with international regulations (RGPD, ePrivacy, CCPA) for the management of cookies and user data, thanks to our network of legal experts, including former members of the CNIL, who provide high-level expertise and tailored support.

Enhancing collaboration

We can provide customized dashboards, demonstrating the quality of analytics implementations and offering precise performance tracking, accessible to your marketing and digital teams.

Maintaining data quality

We have developed a unique in-house tool - Starfix, which audits your data (tracking, media tags) on a daily basis and alerts you to any anomalies.

Our tailor-made services

Our tracking & web analytics services

We offer comprehensive, tailored solutions to maximize the impact of your data and support the performance of your marketing and digital teams.

Tracking & Tag Management

Increase the quality, security and performance of your data with modern tagging solutions adapted to new regulatory and technical constraints.

Tell us about your Tracking & Tag Management issues

Mobile App Analytics

Native Mobile Application Tracking offers complete visibility into the behavior of mobile application users. Using tools such as Firebase, BigQuery, Adjust, Appsflyer, Amplitude and Piano Analytics, it gathers actionable data to optimize your marketing, UX and technical strategies. With a robust infrastructure, it provides real-time insights to maximize the impact of your initiatives.

Entrust us with your Mobile App Analytics topics

Privacy & Regulations

Starfox helps you navigate the sometimes complex requirements of regulations such as RGPD, ePrivacy, CCPA and CNIL guidelines. For efficient data collection and processing, while minimizing legal and operational risks.

Entrust us with your Privacy & Regulations issues

Data Activation & Growth

Engage your audiences, personalize your interactions and boost your marketing performance with CRM strategies, A/B testing, advanced segmentation and predictive models to maximize loyalty, conversions and customer engagement.

Turn your data into a competitive advantage

BI & Data Visualization

Our Business Intelligence (BI) and Data Visualization services help you make the most of your data, make informed decisions and improve your business performance. We work with leading-edge tools such as Tableau, Looker Studio, PowerBI etc. in close collaboration with your teams to design solutions tailored to your needs.

Entrust us with your AI & Data Visualization projects

Recruitment & Upskilling

At Starfox Analytics, we know that the success of your data projects depends on the expertise and quality of the talent that makes up your teams. As data experts, we leverage our network and understanding of technical professions to help you identify and recruit the most qualified profiles.

Entrust us with your Recruitment & Upskilling issues

At Starfox Analytics,

we have supported over 200 companies in their digital transformation, maximizing the value of their data through reliable 1st-party data collection.

"We really needed a trusted player who could understand our vision and context quickly."

Watch the video testimonial

Yannick Gard

CTO

Onliz

"We really needed a trusted player who could understand our vision and context quickly."

Yannick Gard

CTO

Onliz

Watch the video testimonial

"We really needed a trusted player who could understand our vision and context quickly."

Yannick Gard

CTO

Onliz

Reliable data collection

Optimize your tracking with Starfox Analytics

Turn your digital data into actionable insights with our Tracking & Web Analytics solutions.

➔ Contact us today