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Tracking & Tag Management

Optimize your data with media tags and advanced server-side infrastructure

Increase the quality, security and performance of your data with modern tagging solutions adapted to new regulatory and technical constraints.

Tracking & Tag Management

We believe that accurate, high-performance tracking is the foundation for any successful digital strategy. Our innovative approach to tag management ensures consistent data reliability while also helping to improve the speed and compliance of your tracking infrastructures.

A proven method
for success

1

Comprehensive audit

We conduct a thorough technical analysis of existing tags, Tag Management System (TMS) configurations, and other specific requirements related to media tags and server-side constraints.

2

TMS implementation

We migrate client-side tags to a server-side infrastructure for better data governance, improved web performance, and reduced data loss resulting from blockers or other restrictions.

3

Server-side tagging migration

We migrate client-side tags to a server-side infrastructure for better data governance, improved web performance, and reduced data loss resulting from blockers or other restrictions.

4

Compliance and governance

We use Axeptio, OneTrust, or Cloudflare to align your business operations with international regulations (GDPR, ePrivacy, CCPA) and guarantee the confidential and compliant collection of data.

5

Automated monitoring

We set up automation, observability, and alert systems to ensure reliable data collection, including tools like Starfix that monitor beacons in real time to detect and resolve anomalies.

6

Continuous optimization

We work closely with your teams to adjust configurations, integrate new tags, and refine data flows as your needs evolve.

Customized Services

Tracking & Tag Management

Solutions for structuring, modernizing, and optimizing your tracking and beacon management infrastructures.

At Starfox Analytics

we've helped 200+ companies maximize the value of their data through reliable first-party data collection.

"Starfox has helped us improve the quality of our data and strengthen the security of our data architecture."

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Quentin Leclercq and Benjamin Coumau
-
Head of Data
Roole
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"Starfox has helped us improve the quality of our data and strengthen the security of our data architecture."

Quentin Leclercq and Benjamin Coumau
-
Head of Data
Roole

"Starfox has helped us improve the quality of our data and strengthen the security of our data architecture."

Quentin Leclercq and Benjamin Coumau
Head of Data
-
Roole

Modernize your tracking with a compliant server-side solution

Let us help you build a tag and tracking strategy to improve marketing performance and data reliability.

➔ Get in touch