Tracking & Tag Management

Optimize your data with media tags and advanced server-side infrastructure.

Increase the quality, security and performance of your data with modern tagging solutions adapted to new regulatory and technical constraints.

Tracking & Tag Management

Accurate, high-performance tracking is the foundation of a successful digital strategy. We combine technical innovation and tag management expertise to guarantee reliable, enriched data, while optimizing the speed and compliance of your tracking infrastructures.

Our method for advanced, resilient tracking

Audit of existing systems and definition of requirements

Complete technical analysis of existing tags, Tag Management System (TMS) configurations and specific requirements linked to media tags and server-side constraints.

TMS implementation and configuration

Migration of client-side tags to a server-side infrastructure to guarantee better data governance, improve web performance and reduce data loss due to blockers or restrictions.

Migration to server-side tagging

Migration of client-side tags to a server-side infrastructure to guarantee better data governance, improve web performance and reduce data loss due to blockers or restrictions.

Compliance and governance

Alignment with regulations (RGPD, ePrivacy, CCPA) by integrating solutions like Axeptio, OneTrust or Cloudflare to ensure the confidentiality and compliance of collected data.

Automation and continuous supervision

Deploy automation, observability and alert systems to ensure reliable, proactive data collection. Our tools like Starfix monitor your beacons in real time to detect and resolve anomalies.

Continuous optimization

Collaborate with your teams to adjust configurations, integrate new tags, and refine data flows according to your evolving needs.

Our tailor-made services

Comprehensive Tracking & Tag Management solutions

Our experts can help you structure, optimize and modernize your tracking and beacon management infrastructures, maximizing their impact on your digital performance.

Tracking & Analytics

Optimize your data collection to lay a solid foundation for your CRO, UX, Acquisition and CRM strategies. At Starfox Analytics, we work hand in hand with your marketing and digital teams to transform web and mobile data into performance drivers.

Make your data collection more reliable

Mobile App Analytics

Native Mobile Application Tracking offers complete visibility into the behavior of mobile application users. Using tools such as Firebase, BigQuery, Adjust, Appsflyer, Amplitude and Piano Analytics, it gathers actionable data to optimize your marketing, UX and technical strategies. With a robust infrastructure, it provides real-time insights to maximize the impact of your initiatives.

Entrust us with your Mobile App Analytics topics

Marketing / Product Analytics

Thanks to RFM segmentation, cohort analysis and Retention & Churn Analysis, transform your data into concrete actions to maximize conversions and revenues.

Boost your performance with marketing and product analyses

Advanced Audience Activation

Harness the power of your 1st party data to target, segment and activate your audiences on key platforms like Meta, Google Ads, and your CRM, using modern infrastructures like Google BigQuery.

Target your high-potential audiences with precision

BI & Data Visualization

Our Business Intelligence (BI) and Data Visualization services help you make the most of your data, make informed decisions and improve your business performance. We work with leading-edge tools such as Tableau, Looker Studio, PowerBI etc. in close collaboration with your teams to design solutions tailored to your needs.

Entrust us with your AI & Data Visualization projects

Data Activation & Growth

Engage your audiences, personalize your interactions and boost your marketing performance with CRM strategies, A/B testing, advanced segmentation and predictive models to maximize loyalty, conversions and customer engagement.

Turn your data into a competitive advantage

At Starfox Analytics,

we have supported over 200 companies in their digital transformation, maximizing the value of their data through reliable 1st-party data collection.

"Starfox has helped us improve the quality of our data and strengthen the security of our data architecture."

Watch the video testimonial

Quentin Leclercq and Benjamin Coumau

Head of Data

Roole

"Starfox has helped us improve the quality of our data and strengthen the security of our data architecture."

Quentin Leclercq and Benjamin Coumau

Head of Data

Roole

Watch the video testimonial

"Starfox has helped us improve the quality of our data and strengthen the security of our data architecture."

Quentin Leclercq and Benjamin Coumau

Head of Data

Roole

Modernize your tracking with a robust, compliant server-side solution.

Improve your marketing performance and data reliability with our advanced Tag Management and Tracking services.

➔ Contact us today