Conversion Rate Optimization

Experimentation at the heart meaningful business growth

Maximize conversions and reduce acquisition costs through strategies based on rigorous testing and behavioral analysis.

CONVERSION RATE OPTIMIZATION

We see every user interaction an opportunity to learn something new. Through quantitative data analysis, UX research, and AB testing, we transform customer journeys into growth drivers that have an immediate, measurable, and scalable impact on performance.

A proven method
for success

OUR APPROACH

Data and performance audit

We do an in-depth analysis of your existing data (GA4, BigQuery, etc.) and current performance to uncover points of friction in the user journey and identify opportunities for optimization.

Hypothesis development

We design and deploy A/B and multivariate tests to validate key hypotheses, using tools like Optimizely and AB Tasty to measure the impact of those changes against your established KPIs.

Test implementation

We design and deploy A/B and multivariate tests to validate key hypotheses, using tools like Optimizely and AB Tasty to measure the impact of those changes against your established KPIs.

Outcomes analysis

We analyze the results of these tests to glean relevant, real-time insights and new learnings that can inform future tests, prioritize iterations, and steadily boost conversion.

Ongoing optimization

We work closely with your team to refine strategies, explore new opportunities, and implement iterative changes that make a measurable impact on performance.

Customized Services

Conversion Rate Optimization

Solutions for optimizing every stage of the user journey to fuel steady and sustainable business growth.

Advanced Audience Activation

Target, segment, and activate audiences with first-party data on key platforms like Meta and Google Ads or via your CRM and through modern infrastructures like Google BigQuery.

Target audiences with precision

CRM & Marketing Automation

Improve customer and prospect database management—to reinforce customer loyalty and boost marketing campaign effectiveness—through powerful CRM and automation tools tailored to your business's needs.

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Data Activation & Growth

Engage audiences, personalize interactions, and improve marketing performance via CRM strategies, A/B testing, advanced segmentation, and predictive modeling to boost loyalty, increase conversion, and drive customer engagement.

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Marketing & Product Analytics

Transform your data into actionable insights via RFM segmentation, cohort analysis, and retention and churn analysis to increase conversion and drive revenue growth.

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Tracking & Analytics

Refine data collection practices to strengthen your CRO, UX, acquisition, and CRM strategies and transform web and mobile data into measurable performance drivers.

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Analytics Engineering & Infrastructure

Modernize, automate, and turn data systems into strategic assets with DataOps, Data Engineering, and Data Governance solutions aimed at boosting data quality, streamlining data management, and fueling deep insights for better decision-making.

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"Starfox has helped us improve the quality of our data and strengthen the security of our data architecture."