Customer Data Platform

Centralize your customer data for more effective marketing activities

Adopt a Customer Data Platform (CDP) to collect, centralize and activate your 1st-party data across all your channels. Offer optimal personalization thanks to a unified, actionable view of your customers.

Our vision of the Customer Data Platform

A well-deployed CDP transforms your scattered data into a source of strategic value. At Starfox Analytics, we help you structure your customer data, activate accurate omnichannel campaigns and maximize the impact of your marketing initiatives through personalization based on reliable data.

Our method for a high-performance CDP

Diagnosis of needs and evaluation of existing facilities

We analyze your current systems and define your objectives to design a CDP adapted to your needs and your technological environment.

Data source integration

We create a unified view of your customers by consolidating their behavioral, transactional and demographic data, while enabling advanced segmentation (RFM, cohorts, etc.).

Segmentation and unification of customer profiles

We create a unified view of your customers by consolidating their behavioral, transactional and demographic data, while enabling advanced segmentation (RFM, cohorts, etc.).

Omnichannel activation and audience synchronization

Thanks to integrations with your platforms (Meta Ads, Google Ads, etc.), we can help you activate your audiences in real time and personalize your campaigns for each segment.

Compliance and data governance

We implement compliance mechanisms (RGPD, CCPA) to guarantee the security and confidentiality of your data throughout the process.

Continuous monitoring and optimization

We support you in analyzing the performance of your CDP-activated campaigns, while optimizing segments and scenarios to improve results.

Our tailor-made services

Advanced Audience Activation

Harness the power of your 1st party data to target, segment and activate your audiences on key platforms like Meta, Google Ads, and your CRM, using modern infrastructures like Google BigQuery.

Target your high-potential audiences with precision

Analytics Engineering & Infrastructure

Modernize and automate your data systems with DataOps, Data Engineering and Data Governance to turn them into strategic assets. Our robust methodology guarantees high-quality data, fluid management and advanced exploitation for informed decisions.

Modernize your data infrastructure

Modern Data Stack architecture

Design a flexible, robust architecture that grows with your needs, thanks to advanced technologies such as BigQuery, Snowflake, dbt and Airflow. Turn your data into a reliable, high-performance strategic asset.

Build your data architecture with Starfox Analytics

CRM & Marketing Automation

Optimize the management of your customer and prospect databases to maximize your marketing campaigns and reinforce loyalty, thanks to CRM and automation tools tailored to your specific needs.

Accelerate your CRM performance with data

Data Activation & Growth

Engage your audiences, personalize your interactions and boost your marketing performance with CRM strategies, A/B testing, advanced segmentation and predictive models to maximize loyalty, conversions and customer engagement.

Turn your data into a competitive advantage

Data Governance & Quality

Maximize the value of your data with robust governance and tailored strategies. At Starfox Analytics, we help you align your data with your business objectives while ensuring its quality, security and compliance with regulations such as RGPD.

Entrust us with your Data Governance & Quality issues

Tracking & Analytics

Optimize your data collection to lay a solid foundation for your CRO, UX, Acquisition and CRM strategies. At Starfox Analytics, we work hand in hand with your marketing and digital teams to transform web and mobile data into performance drivers.

Make your data collection more reliable

Group Data Strategy

Develop a global strategic vision by leveraging data at every level of your organization. We help you align your data initiatives with your business objectives to maximize your impact.

Build your group data strategy

Privacy & Regulations

Starfox helps you navigate the sometimes complex requirements of regulations such as RGPD, ePrivacy, CCPA and CNIL guidelines. For efficient data collection and processing, while minimizing legal and operational risks.

Entrust us with your Privacy & Regulations issues

At Starfox Analytics,

we have supported over 200 companies in their digital transformation, maximizing the value of their data through reliable 1st-party data collection.

"A close relationship was quickly established between our teams and the Starfox teams."

Watch the video testimonial

Maxence

Product Management Director

Verif.com

"A close relationship was quickly established between our teams and the Starfox teams."

Maxence

Product Management Director

Verif.com

Watch the video testimonial

"A close relationship was quickly established between our teams and the Starfox teams."

Maxence

Product Management Director

Verif.com

Transform your customer data into growth drivers

Centralize and activate your 1st-party data with a CDP for targeted, effective marketing campaigns.

➔ Contact us today