Full Scale Experimentation

Experimentation, a driving force for innovation

Deploy server-side A/B testing to assess, evaluate, and refine new features, progressive rollouts, search experiences, pricing and merchandising strategies, and much more.

Customized A/B testing program

Deploy server-side A/B testing to assess, evaluate, and refine new features, progressive rollouts, search experiences, pricing and merchandising strategies, and much more.

Our method for advanced experimentation

Defining objectives and prioritizing hypotheses

We work with your teams to define strategic objectives and prioritize high-impact hypotheses. This includes identifying the features and experiences to be tested.

A/B test design and planning

Using technologies such as Optimizely, VWO, Mida, GA4, or customized frameworks, we deploy tests directly on your servers. This enables precise control and greater reliability of results, even for critical functions.

Test implementation and monitoring

In-depth analysis and recommendations

Test results are analyzed in depth to measure their impact on strategic KPIs such as conversion, engagement and customer value. We propose actionable recommendations to amplify successes and iterate on opportunities.

Continuous optimization and iterations

We integrate learning into your continuous improvement processes, iterating on tests and exploring new opportunities to maintain a sustainable competitive edge.

Tailor-made services

Our Business Optimization services

Experimentation is a key lever for innovation. By combining server-side testing with a rigorous approach, we help our customers explore structural and strategic changes. This enables us to gain deep insights and continuously optimize products and services, while minimizing risks.

Conversion Rate Optimization

Maximize conversions and reduce acquisition costs through strategies based on rigorous testing and behavioral analysis.

Learn more about our Conversion Rate Optimization services

Data Activation & Growth

Engage your audiences, personalize interactions, and improve marketing performance via CRM strategies, A/B testing, advanced segmentation, and predictive modeling—as a way to boost loyalty, increase conversion, and drive customer engagement.

Transform your data into a competitive advantage

User Experience Research

Discover your best optimization opportunities to maximize the impact on your user experience and revenues

Turn your user insights into strategic levers

Advanced Audience Activation

Use first-party data to target, segment, and activate audiences on key platforms like Meta and Google Ads or via your CRM—using modern infrastructures like Google BigQuery.

Target high-potential audiences with precision

CRM & Marketing Automation

Improve how you manage your customer and prospect databases—to increase the effectiveness of your marketing campaigns and reinforce loyalty—via CRM and automation tools custom-tailored to your business's needs.

Learn more about our CRM & Marketing Automation services

Customer Data Platform

Adopt a Customer Data Platform (CDP) for collecting, centralizing, and activating your first-party data across all your channels, offering enhanced personalization thanks to a unified and actionable view of your customers.

Learn about our Customer Data Platform (CDP) services

"We really needed a trusted partner who could understand our vision and context quickly."