Full Scale Experimentation

Experimentation, a driving force for innovation

Harness the power of server-side A/B testing to go beyond simple cosmetic adjustments. We test new features, progressive rollouts, search experiences, pricing strategies, merchandising and much more.

Customized A/B testing program

Harness the power of server-side A/B testing to go beyond simple cosmetic adjustments. We test new features, progressive rollouts, search experiences, pricing strategies, merchandising and much more.

Our method for advanced experimentation

Defining objectives and prioritizing hypotheses

We work with your teams to define strategic objectives and prioritize high-impact hypotheses. This includes identifying the features and experiences to be tested.

A/B test design and planning

Using technologies such as Optimizely, VWO, Mida, GA4, or customized frameworks, we deploy tests directly on your servers. This enables precise control and greater reliability of results, even for critical functions.

Test implementation and monitoring

In-depth analysis and recommendations

Test results are analyzed in depth to measure their impact on strategic KPIs such as conversion, engagement and customer value. We propose actionable recommendations to amplify successes and iterate on opportunities.

Continuous optimization and iterations

We integrate learning into your continuous improvement processes, iterating on tests and exploring new opportunities to maintain a sustainable competitive edge.

Our tailor-made services

Our Business Optimization services

Experimentation is a key lever for innovation. By combining server-side testing with a rigorous approach, we help our customers explore structural and strategic changes. This enables us to gain deep insights and continuously optimize products and services, while minimizing risks.

Conversion Rate Optimization

Maximize conversions and reduce acquisition costs with strategies based on rigorous testing and behavioral analysis.

Reduce your acquisition costs

Data Activation & Growth

Engage your audiences, personalize your interactions and boost your marketing performance with CRM strategies, A/B testing, advanced segmentation and predictive models to maximize loyalty, conversions and customer engagement.

Turn your data into a competitive advantage

User Experience Research

Discover your best optimization opportunities to maximize the impact on your user experience and revenues

Turn your user insights into strategic levers

Advanced Audience Activation

Harness the power of your 1st party data to target, segment and activate your audiences on key platforms like Meta, Google Ads, and your CRM, using modern infrastructures like Google BigQuery.

Target your high-potential audiences with precision

CRM & Marketing Automation

Optimize the management of your customer and prospect databases to maximize your marketing campaigns and reinforce loyalty, thanks to CRM and automation tools tailored to your specific needs.

Accelerate your CRM performance with data

Customer Data Platform

Adopt a Customer Data Platform (CDP) to collect, centralize and activate your 1st-party data across all your channels. Offer optimal personalization thanks to a unified, actionable view of your customers.

Implement your CDP with Starfox Analytics

"We really needed a trusted player who could understand our vision and context quickly."