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👋 The Google Privacy Sandbox project as an alternative to third-party cookies and aims to preserve advertising functionality essential to the web's business model, while protecting privacy with tools that are less intrusive than third-party cookies.
By the third quarter of 2023, all Chrome users will be able to activate three targeting and ad measurement tools. Site publishers will need to obtain user consent to use these tools, just as they would for cookies.
In concrete terms, the Privacy Sandbox is a series of Google-initiated APIs (non-exhaustive list):
More relevant ads (API Topics)
Instead of tracking users individually, this API groups users according to their centers of interest.
Topics API works in two stages :
- First, the browser assigns each website one or more labels from a range of predefined topics 👉🏻 For example, a sports website might be labeled "Sports" and "Leisure".
- Next, the browser collects tags from the websites most frequently visited by the user. These tags are then shared with the websites.
Audience Remarketing (Protected Audience API)
You can re-engage users by showing them ads linked to their browsing history, while preserving the confidentiality of their browsing information.
Conversion Attribution (Attribution Reporting API)
The Privacy Sandbox limits the sharing of information on individual buyers, while providing essential information on conversions.
☝ Privacy Sandbox is the best long-term option for advertisers. It offers a privacy-friendly alternative that allows advertisers to continue delivering relevant and effective ads.
A need, a question?
Write to us at hello@starfox-analytics.com.
Our team will get back to you as soon as possible.
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