👋 Discover the best alternatives to GA to guard against legal and regulatory risks in France.

Why set up an alternative to Google Analytics?

⚠️ 🇫🇷 France recently banned the use of Google Analytics in its default configuration. Find out more about the CNIL's latest position at 🇪🇺: Is Google Analytics legal in Europe?

Recommended alternatives

At Starfox Analytics, the three main alternative solutions we recommend are :

🤓 Piwik Pro is even used on the CNIL website.

☝ Excluding solutions with US capital (such as Piano analytics) or hosted on US servers (such as Piwik Pro and Matomo Cloud on AWS), only self-hosted (self-hosted Piwik Pro) and open source (Matomo) remain available.

Brief comparison of tools

Choosing the right web and app tracking solution

Criteria
Piano Analytics (AT Internet)
Piwik Pro
Matomo Analytics
Price
💰💰💰
💰💰
Third party free → 500k hits
💰
Gratuit On-Premise → ⚠️ need Adons
Number of sites
✅ Unlimited
✅ Unlimited
⚠️ 30 sites
Support quality
✅+ Excellent
✅ Very good
⚠️ Limited
Ease of use and UX
✅ Very good
✅ Very good
✅ Good
Hybrid measurement available natively
✅ Yes
✅ Yes
❌ Not native
Possible configuration consent exemption
✅ Yes
✅ Yes
✅ Yes
Hybrid measurement
✅ Yes
✅ Yes
⚠️ Complex
Accommodation in the EU 🇪🇺
✅ Yes
✅ Yes
✅ Yes
Data access and ownership
✅ Yes
✅ Yes
✅ Yes
ISO standards
❌ No
✅ ISO 27001
❌ No
On-Premise offer
❌ No
✅ Yes
✅ Yes
Customized reports
✅ Yes
✅ Yes
⚠️ Limited
Visualization capabilities
✅+ Very good
✅ Good
⚠️ Very limited
SQL queries
✅ Yes
✅ Yes
❌ No
Native integration of Dataviz tools
✅ Yes
✔ Looker Studio
✔ Tableau
✔ Power BI
✔ Qlik
→ Data warehouse
✅ Yes
✔ Looker Studio
✔ Tableau
✔ Power BI
→ Data warehouse
❌ No
→ API
→ Data warehouse
Native App tracking
✅ Yes
✅ Yes
✅ Yes
☝ Choosing an alternative to Google Analytics depends on your company's specific needs and the features you're looking for.

Here are a few things to consider when choosing an alternative to Google Analytics:

  1. Features: identify the features you need, such as conversion tracking, event tracking, goal tracking, etc.
  1. Cost: determine your budget and compare the costs of different options. Some alternatives are free, while others require a paid subscription.
  1. Ease of use: choose a solution that's easy to use and set up, and doesn't require in-depth technical knowledge.
  1. Customization: check whether the solution allows you to customize reports and analyses to meet your specific needs.
  1. Integrations : check whether the solution integrates easily with other tools you use, such as content management platforms or e-mail marketing tools.
  1. Respect for privacy : ensure that the solution complies with applicable laws on the protection of personal data.
💡 Test several options. This will help you make an informed decision for your business. In particular, demo accounts are available free of charge.


Account Matomo demo

Demo Account Piwik PRO

eDemo Account Plausible

A need, a question?
‍
Write to us at hello@starfox-analytics.com.
Our team will get back to you as soon as possible.

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Written by:
Edouard de Joussineau

An expert in CRO, Web Analytics and Product Management for over 10 years, Edouard founded Starfox Analytics in 2021. Passionate about wine, Formula 1 and aviation,

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