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Consent exemption according to the CNIL

Consent-exempt cookies must provide anonymous statistics, without sharing or merging data. Although compliant, these solutions reduce analysis capabilities. Preferring a sample subject to consent enables richer analyses while complying with regulations.

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Written by:

Edouard de Joussineau

An expert in CRO, Web Analytics and Product Management for over 10 years, Edouard founded Starfox Analytics in 2021. Passionate about wine, Formula 1 and aviation,

Insights & Innovations in data

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Data Governance

minutes

6.6.25

Consent exemption according to the CNIL

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Edouard de Joussineau

Data Technologies

minutes

6.6.25

Facebook Conversion API

The Facebook Conversion API improves conversion tracking by bypassing the limitations of cookies. It guarantees reliable data, optimizes CPA, and enables precise targeting by sending events and CRM data via a Server-Side TMS like Google Tag Manager.

Google Tag in GTM

The Google Universal tag unifies and optimizes tracking for Google products such as Analytics and Ads. It reduces the number of tags required, centralizes settings, and improves performance thanks to simplified management. Adopt this evolution for more efficient, integrated tracking.

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Edouard de Joussineau

Data Technologies

minutes

6.6.25

Server-side Tagging

Server-side tracking optimizes data collection by bypassing browser blockers and restrictions. It improves data quality, reduces the impact of scripts on web performance, and centralizes tag management.

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Edouard de Joussineau

Data Technologies

minutes

6.6.25

Setting up Matomo as a consent waiver

Find out how to configure Matomo in compliance with the CNIL, disabling sensitive features and guaranteeing data anonymization for RGPD-friendly analysis.

Introduction and configuration of Matomo

Matomo offers CNIL-compliant open-source analysis, with full data control and advanced tools such as heatmaps and session recordings.

Hybrid tracking from Piano Analytics

Exempted mode collects essential data without explicit consent, in compliance with the CNIL Exemption. Useful for audience tracking, it limits user analysis and excludes marketing data without opt-in.

The eve of January 2024

Google Consent Mode Advanced (V2): Essential from March 2024 for your GA4 audiences and December 2024 for conversion tracking. Model data without consent while complying with EU regulations. Find out how to adapt your configurations and optimize your campaigns.

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Edouard de Joussineau

Starfox Newsletter

minutes

6.6.25

The eve of September 2024

GA4 enhances its reports with multi-line tracing and anomaly detection. BigQuery launches Vector Search and optimizes data via Active Assist. Google Ads introduces "Confidential Matching" to secure first-party data. Starfox celebrates the launch of Starfix and its arrival on Medium.

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Edouard de Joussineau

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