Our latest publication

Consent exemption according to the CNIL

Consent-exempt cookies must provide anonymous statistics, without sharing or merging data. Although compliant, these solutions reduce analysis capabilities. Preferring a sample subject to consent enables richer analyses while complying with regulations.

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Written by:

Edouard de Joussineau

An expert in CRO, Web Analytics and Product Management for over 10 years, Edouard founded Starfox Analytics in 2021. Passionate about wine, Formula 1 and aviation,

Insights & Innovations in data

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Data Activation

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Detect the most influential content for conversion purposes

Improbable optimizes its content strategy by analyzing article engagement and conversion data to focus its efforts on the best-performing formats.

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Develop a competitive advantage by exploiting site search behavior

Urban Sports Club exploits the site's user research to adjust the offer and sign new partners more effectively.

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Stages of an analytics overhaul

Starfox Analytics has implemented over 100 analytics redesign projects from scratch. This enables us to anticipate a large number of key points during an analytics overhaul.

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