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Is Google Analytics legal in Europe?

The use of GA4 is now legal in Europe since the adequacy decision of July 2023, but precautions are still necessary. Proxyfication and compliance with consent rules are recommended to ensure compliance, although alternatives such as Matomo or Piwik Pro can be considered to avoid any legal risk.

Configuring the GA4 link to BigQuery

Learn how to configure GA4 data export to BigQuery to access raw data without sampling, analyze large datasets, create predictive models with BigQuery ML, and bypass the limitations of standard GA4 reports.

Make BigQuery your Customer Data Platform

Make the most of your customer data by integrating BigQuery with Hightouch to build a scalable CDP, enabling you to create 360° customer profiles, activate data via Reverse ETL, personalize your multi-channel campaigns, and optimize your ROAS, all without additional infrastructure or data duplication.

4 concrete examples of how to use BigQuery ML to improve your conversion rates

5 advantages of using BigQuery alongside GA4

Export your GA4 data to BigQuery free of charge to overcome quota limitations, combine your analytics data with external sources, create advanced audiences, explore custom attribution models, and use BQML for predictive analytics, all without managing infrastructure.

Introduction to Google BigQuery

Create dynamic customer support while protecting sensitive data

Optimize your customer support with Intercom thanks to customized scenarios, integrating Firestore via server-side GTM to enrich data securely without exposing your sensitive information.

Give the UX team superpowers by enriching qualitative analysis tools

Rightmove enhances its estimate form with Hotjar-integrated dataLayer events to identify and correct key blockages, boosting conversions and revenues.

Develop a more relevant product offering by analyzing search behavior

Viapresse optimizes its magazine offering by analyzing users' searches and selections to identify the most popular categories, improve the relevance of results and adjust its catalog according to trends and behaviors.