The eve of December 2024

🔥 What's New ?

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👉 CNIL frames certification of subcontractors: a turning point for RGPD compliance.

On December 23, 2024, the CNIL published an article unveiling a new certification framework designed to guarantee compliance with the RGPD in the context of personal data outsourcing activities.

As an agency specializing in web analytics ****and data management, we know how essential RGPD compliance is, both to protect users' privacy and to build a relationship of trust with our customers. This certification project could well become a must-have standard for service providers like us, but also for our partners and customers.

Which service providers are concerned?

This framework is aimed at organizations established in Europe that process personal data on behalf of other entities. This includes:

• IT service providers,
• Software integrators,
• Marketing agencies and data analysis specialists, like us, who have access to their customers' personal data.

A 4-step process (+1)

Certification is based on a 90-point process, divided into four main stages:

1. Establishing contractual relations: formalizing contracts that comply with legal obligations.
2. Preparing the technical environment: including appropriate security measures and guaranteeing confidentiality.
3. Processing: ensuring that data is handled in accordance with the regulatory framework.
4. End-of-process management: guaranteeing that data is deleted or returned in full compliance.

A fifth section completes the process, defining the action plans to be followed over three years (renewable) to maintain certification.

Why is this important for a web analytics agency?

At Starfox Analytics, we're on the front line when it comes to collecting, processing and analyzing data for our customers. This certification standard is not only a new regulatory requirement, but also an opportunity for :

• Reinforce our credibility with our customers by demonstrating that we treat their data with the highest standards.
• Differentiate ourselves in the market by becoming a certified player who inspires confidence.

We understand that this also represents an operational challenge, as integrating these 90 compliance criteria could require significant investment. However, this approach can turn a constraint into a competitive advantage.

A public consultation to involve all stakeholders

CNIL opens a public consultation until February 28, 2025

In this way, we're giving a voice to all the players involved, including SMEs. If you're a company that subcontracts or handles personal data, now's the time to have your say and contribute to this reference framework, which will shape the standards of tomorrow.

Our viewpoint

This regulatory framework is a major step forward in structuring and standardizing relations between data controllers and data processors. As a web analytics agency, we welcome this initiative with optimism, as it pushes us to continue raising our standards while reinforcing our position as a reliable partner for our customers.

Want to know more about RGPD compliance and its impact on your web analytics projects?

👉Contact ustoday to discuss your data requirements.

ℹ️ For more information, visit https://www.cnil.fr/sites/cnil/files/2024-11/adobe_analytics_configuration_guide_final.pdf

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👉 Looker Studio: the connector gallery expands

Several connectors have been added to the Looker Studio gallery, making it easier to manipulate multiple data sets on the visualization tool... Sunday runners beware, we can even track our Strava performances, apparently!

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💡 Tip of the month

Our "Tip of the month" section shares practical tips used daily at Starfox Analytics. These tips cover various Web Analytics tools to optimize your work. Don't hesitate to try them out and share them with your colleagues.

AI traffic in GA4 :

Traffic sources are constantly evolving, and AIs like Microsoft's Copilot and OpenAI's ChatGPT are redefining the way users interact with online content. On GA4, these visits manifest themselves in references such as copilot[.]microsoft[.]com and chatgpt[.]com. As a specialized web analytics agency, we at Starfox Analytics scan these new sources for opportunities and optimize our customers' content strategies.

Why is it crucial to monitor this AI-generated traffic? First of all, it helps us to understand how these technologies influence not only the volume of visits (which remains low today, but is likely to make up a good part of traffic in the future in view of changing user behavior), but also the quality of interactions on websites. This understanding enables us to adjust our digital marketing tactics to effectively capture the attention of this new type of visitor.

What's more, by comparing traffic from Bing and Copilot, or ChatGPT we can identify specific AI-driven user behaviors. This information is crucial for anticipating changes in search and interaction trends, enabling our customers to stay ahead of the competition.

At Starfox Analytics, we turn these insights into concrete action. We work on dashboards that not only track traffic from these AI sources, but also analyze their impact on user behavior and conversion.

These dashboards offer several key functions:

• Continuous monitoring: our customers can see the evolution of IA traffic and compare it with other traffic sources.
• Detailed segmentation: breaks down traffic by type of content viewed, session duration and conversion rate, enabling more precise targeting of actions to be taken.

Curious to know how these traffic sources influence your website? Contact us for a detailed analysis and find out how you can turn this traffic into a tangible growth opportunity.

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📖 Sharing Is Caring

Every month, our "Sharing is Caring" column presents an in-depth article on a current topic in Web Analytics. Our experts use their know-how and online resources to explore these topics in detail.

This month, read Daniel's article on implementing the Facebook Conversion API: Facebook Conversion API

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❤️ Best resources and articles of the moment

• Discover howthe web analytics market has evolved over the years.
• To better understand how SQL works, it's essential tounderstand the order in which a query is executed.‍
• Here are some practical tips for optimizing your dbt models

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🤩 Inside Starfox

I'm continuing this series of news about our inner workings. How we manage our commercial pipeline in Notion ✨

The objective is simple: to win the maximum number of qualified opportunities in the shortest possible time, and to set the missions up for success. Rather than spread ourselves too thinly between different tools, we have structured our entire sales pipeline in Notion, with an automated, ultra-collaborative approach.

🔹 A centralized database: all our opportunities are recorded here, linked to the "Missions", "Partners", "Companies" and "Contacts" databases.

🔹 Intelligent filtered views: dynamic dashboards enable us to immediately identify opportunities to be relaunched as a priority (via criteria such as lead time or lack of recent relaunch).

🔹 Collaborative follow-up: each consultant is responsible for his or her opportunities, with a clear, structured framework.

🔹 Extensive automation: AI helps us qualify deals, fill in opportunity sheets, and even automatically calculate employee bonuses.

🔹 Towards CRM integration: we're going one step further by adding a Pipedrive layer to optimize the tracking of interactions with our customers and partners.

In short, a system designed to minimize friction and maximize conversion. We explain it all in detail here 👇

🔗 Read the full article: www.starfox-analytics.com

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🙌 Customer feedback

We have chosen to invest in authentic customer testimonials. Convinced that video is a powerful tool for telling stories and creating human links, we decided to focus our communications in this direction, with a clear priority: quality over quantity.

This is the first in a series of four carefully captured testimonials. Each video illustrates not only our results, but also the rich collaborations that make our projects so successful.