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The eve of April 2025

BigQuery revolutionizes business analysis with its new contribution analysis model, accessible to all, enabling you to precisely identify the factors impacting your KPIs thanks to machine learning.

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Written by:

Edouard de Joussineau

An expert in CRO, Web Analytics and Product Management for over 10 years, Edouard founded Starfox Analytics in 2021. Passionate about wine, Formula 1 and aviation,

Insights & Innovations in data

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Data Governance

minutes

28.2.25

iOS17: Protection against link tracking and marketing attribution

iOS17's LTP removes key parameters (gclid, fbclid), affecting attribution and retargeting. Add manual UTMs or use dedicated pages to bypass these restrictions.

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Edouard de Joussineau

Data Technologies

minutes

28.2.25

Facebook Conversion API

The Facebook Conversion API improves conversion tracking by bypassing the limitations of cookies. It guarantees reliable data, optimizes CPA, and enables precise targeting by sending events and CRM data via a Server-Side TMS like Google Tag Manager.

Piano Analytics compliance according to the CNIL

Piano Analytics stores and processes its data in the European Union with RGPD-compliant partners, with no active transfers outside the EU. Data is encrypted and pseudonymized to guarantee its protection.

Hybrid tracking from Piano Analytics

Exempted mode collects essential data without explicit consent, in compliance with the CNIL Exemption. Useful for audience tracking, it limits user analysis and excludes marketing data without opt-in.

Introduction and configuration of Matomo

Matomo offers CNIL-compliant open-source analysis, with full data control and advanced tools such as heatmaps and session recordings.

Setting up Matomo as a consent waiver

Find out how to configure Matomo in compliance with the CNIL, disabling sensitive features and guaranteeing data anonymization for RGPD-friendly analysis.

Tracking media campaigns in Piwik PRO via UTMs

Learn how to effectively track your campaigns, measure their performance and optimize your ROI thanks to the integration of UTM parameters in Piwik PRO.

Configuring Piwik Pro via GTM

Install Piwik Pro with GTM. Add a Custom HTML tag in GTM, configure dimensions and e-commerce events. Note that Piwik Pro only has an "event" scope and can initialize its own Tag Manager.

Introduction to proxification

Proxification: adapting Google Analytics to the CNIL. By anonymizing IPs and limiting referrers, compliant proxification reduces the tool's usability. A reasoned and adapted approach makes it possible to reconcile effective tracking and compliance with the RGPD.

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Edouard de Joussineau

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