Our latest publication

The eve of November 2024

Adobe Analytics is certified by the CNIL as conditionally exempt from consent. Looker Studio improves access to filters, and BigQuery optimizes queries with clustering. At Starfox, we invest in automation and authentic customer testimonials.

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Written by:

Fadoua Tarbouchi

Fadoua began her career with the Pierre et Vacances CenterParcs group as a Web Analyst. For the past year and a half, she has held the position of Analytics Engineer at Le Figaro, where she specializes in Data SEO issues.

Insights & Innovations in data

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Starfox Newsletter

minutes

28.2.25

The eve of September 2024

GA4 enhances its reports with multi-line tracing and anomaly detection. BigQuery launches Vector Search and optimizes data via Active Assist. Google Ads introduces "Confidential Matching" to secure first-party data. Starfox celebrates the launch of Starfix and its arrival on Medium.

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Edouard de Joussineau

Starfox Newsletter

minutes

28.2.25

The eve of August 2024

Google abandons 1st party cookie deletion in favor of "The Privacy Sandbox". New features: GA4 improves BigQuery analysis, Stape.io supports Simo Ahava's GTM tools, and Looker Studio introduces a Publish mode. Starfox Analytics strengthens its commitment with a capital increase to €100,000

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Edouard de Joussineau

Starfox Newsletter

minutes

28.2.25

The eve of January 2024

Google Consent Mode Advanced (V2): Essential from March 2024 for your GA4 audiences and December 2024 for conversion tracking. Model data without consent while complying with EU regulations. Find out how to adapt your configurations and optimize your campaigns.

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Edouard de Joussineau

Data Activation

minutes

28.2.25

What is vector search?

Vector search converts text into digital vectors to capture its meaning and context. Used in search engines, recommendation systems and voice assistants, it provides a better understanding of natural language and more accurate results.

Introduction to Marketing Automation

Marketing automation automates marketing tasks to personalize and optimize each stage of the customer journey. Combined with web analytics, it improves efficiency and ROI, and strengthens customer relationships thanks to key scenarios such as abandoned basket relaunch or loyalty programs.

TCF: Transparency and Consent Framework

TCF v2.2 strengthens RGPD compliance by prohibiting legitimate interest for certain purposes, improving transparency on partners (Vendors) and simplifying the withdrawal of consent. It introduces purpose 11 for non-advertising content, offering more control and clarity for users.

Implement consent mode

Consent Mode models anonymized data when users refuse cookies, integrating with CMP and dataLayer to guarantee privacy while optimizing advertising and analytics tracking.

Google Consent Mode

Google Consent Mode, mandatory from March 2024, models data from non-consenting users to preserve ad tracking while complying with regulations. We recommend its activation in basic mode to guarantee compliance, or advanced with proxification to optimize campaigns.

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Edouard de Joussineau

Data Technologies

minutes

28.2.25

Google Privacy Sandbox

The Privacy Sandbox offers APIs for ad targeting and measurement, such as Topics API for interest-based ads, Protected Audience API for remarketing, and Attribution Reporting API for measuring conversions.

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Edouard de Joussineau

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